The Convergence of Product Led Growth, SaaS and Customer Data Platforms
In the last couple of months I’ve attended 3 conferences here in San Francisco, each with their own specific focus area, all of which are core to my business and the consulting I do around Customer Journey Optimization. But...
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Are you ready for CCPA?
If you’re not sure what CCPA is, you’re not alone. Well it stands for California Consumer Privacy Act and its California’s version of Europe’s GDPR. So if you figured you were out of the woods last year with GDPR...
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Supercharging your Modal Targeting
As a growth marketer and customer journey architect, I seek out great tools and configure them in ways that help to make it easier to create personalized customer journeys with the goal of getting higher conversions from these customers....
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Customer Journey Optimization: Important for Startups and other Online Platforms
So, what’s Customer Journey Optimization, you ask? Surely, Customer Journey Optimization is just about building a sales funnel, you say. No, it’s not. Customer Journey Optimization is a methodology I have designed to solve a number of problems I’ve seen...
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Automating your Customer Funnel: Offering a Trial Discount
In the second blog post in our series about automating your Customer Funnel, I’ll show you how to set up and leverage some key tools to enable automated messages during your Customer’s Trial period and more specifically, how to offer a...
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How to automate your NPS Survey
Do you use an NPS Survey for your business? Having a great Net Promoter Score (NPS) is vital for any young startup. It’s especially important for SaaS startups that rely on retention and upsells as their main source of...
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