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As a growth marketer and customer journey architect, I seek out great tools and configure them in ways that help to make it easier to create personalized customer journeys with the goal of getting higher conversions from these customers....

So, what’s Customer Journey Optimization, you ask? Surely, Customer Journey Optimization is just about building a sales funnel, you say.  No, it’s not. Customer Journey Optimization is a methodology I have designed to solve a number of problems I’ve seen...