Together, we decide on 2 stages of the Customer funnel to focus on from:
- Discovery
- Familiary
- Trial
- Support
- Purchase
- Upsell
- Retain
- Refer
Then we identify several metrics we want to focus on improving and which of your products/funnels we will focus on.
Audrey Melnik is the Founder and CEO at Funnel Ventures. A startup founder and consultant with more than 20 years experience in technology and startups, she is the creator of the Funnel Hacking methodology.
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